Tesora - SEO for a jewelry online store

The owner wanted sales growth from the internet: Google Ads was too competitive in the niche, so an additional source was needed - organic. The site was outdated; seasonal growth and expansion of sales across the range and into new directions were required.

• Niche and competitor analysis, a long-term SEO strategy and a new-site plan
• Migration to a new CMS, redesign, improved loading speed, work on core sections
• Structure expansion, product-card work, integration of telephony, warehouse and CRM
• Implementation of all current SEO recommendations and safe link growth

Organic traffic grew from 2,300 to 8,000 visits/month in 6 months and to 13,000+ in the long term (×5.6). Orders grew 3x. Visibility for commercial queries rose sharply: keywords in the TOP 10 went from 0 to 2,556.

Strategy & new site

Niche and competitor audit, migration to a new CMS, redesign and faster loading.

Structure & commerce

Structure expansion, product cards, integration of telephony, warehouse and CRM.

Content & links

Implementation of SEO recommendations and safe backlink growth.