Tools

SEO Tools We Use

The service stack for analytics, technical audits, semantics, and content – these are the tools our case studies are built upon.

Analytics & Data

Google Analytics 4

User behavior, conversions, and traffic sources – the foundation for decisions.

Google Search Console

Impressions, clicks, CTR, and rankings in Google, indexing, and technical errors.

Looker Studio

Live dashboards: consolidating traffic, rankings, and leads into visual reports.

Technical SEO

Screaming Frog

Deep site crawl: broken links, duplicates, meta tags, structure.

Sitechecker

Cloud-based technical audit and website health monitoring with error prioritization.

PageSpeed Insights

Core Web Vitals and loading speed on mobile and desktop.

Netpeak Spider

Desktop crawler: duplicates, redirects, broken links, and site structure.

Keywords and rankings

Ahrefs

Backlink analysis, competitor keyword research, and keyword potential.

Serpstat

Keyword research, clustering, and visibility tracking.

Rank Tracker

Daily monitoring of rankings by region and device.

Sitechecker

Tracking positions and visibility, dynamic keyword monitoring.

Content and Demand

Surfer SEO

Content optimization for top search results: structure, LSI, volume.

Google Trends

Seasonality and demand growth for your content plan.

Sitechecker GSC Insights

Analysis of queries and pages from Search Console - content growth opportunities.

AI Monitoring and Visibility

Sitechecker AI Visibility

Tracking brand mentions in AI search and chatbot responses.

Ahrefs AI Visibility

Website visibility in AI Overviews and LLM responses.

Profound

In-depth analytics of brand presence in ChatGPT, Perplexity, and AI search.

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