Methodology
A transparent 6-stage process – from technical audit to scaling ROI. Each stage delivers specific results and tools.
1
Month 1 · Stage 1
Foundational stage: we remove duplicates, configure sitemap.xml and robots.txt, fix crawling errors in Search Console, set up goals and micro-conversions in GA4, and improve loading speed (Core Web Vitals).
2
Month 1-2 · Stage 2
We analyze competitors' backlink profiles and top-performing pages. We gather a comprehensive semantic core (commercial, informational, geo, and low-frequency LSI queries), cluster it, and build a logical website structure.
3
Month 2-4 · Stage 3
We write expert texts that address user intent and E-E-A-T requirements. We optimize Title, Description, H1-H3 headings, and add tables, lists, and internal links.
4
Month 3 · Stage 4
As the Novatik case study showed, useful cost calculators, selection widgets, and convenient forms significantly increase time on site, viewing depth, and conversion from visitor to lead.
5
Months 3-6 · Stage 5
Careful and safe growth of a quality backlink profile: guest blogging, outreach to relevant resources, authoritative directories, and Digital PR for brand mentions.
6
Ongoing · Stage 6
SEO is a continuous cycle. We regularly analyze behavioral factors, traffic distribution by goals, return on investment (SEO ROI), conduct A/B tests, and expand semantics to align with new trends.
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