Safes, bank doors (manufacturer)

SEO for an official safe manufacturer

An official safe manufacturer outranked dealers in search and became the niche leader: ×8.5 organic traffic in 2 years.

×8.5 organic traffic

Key result

2 years

Duration

Ukraine

Region

Results in numbers

Organic traffic / mo

297

→

2536

Keywords in TOP 10

→

488

Organic traffic dynamics

[{"label":"Start","traffic":297},{"label":"4 mo","traffic":800},{"label":"1 yr","traffic":2000},{"label":"2 yrs","traffic":2536}]

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The challenge

The official manufacturer was losing profit because dealer sites occupied the top of search results. The existing online store was not optimized and had weak traffic. The goal - reach leadership positions in the niche.

What we did

Technical audit and markup error fixing
Semantic core and structure refinement, relevant landing pages
Semantics clustering by page
SEO texts and meta data, blog optimization and content plan
A link-building plan

Results

In the first 12 months organic traffic grew from ~300 to 2,500+ visits per month, with first changes in 4 months. Over 2 years - from 297 to 2,536 visits/month (×8.5), TOP-10 from 58 to 488, TOP-5 from 29 to 268. The manufacturer outranked dealers in search.

Promotion strategy

Technical base

Audit, markup fixes and structure for queries.

Semantics & landing pages

Core, clustering and relevant niche pages.

Content & links

A content-plan blog and safe link building.

About the project

Niche

Safes, bank doors (manufacturer)

Region

Ukraine

Duration

2 years

Services

Technical audit, semantics, structure and landing pages, SEO texts, blog and content plan, link building

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