Oiler - SEO for an auto service

The client came to us when growth had stalled for more than 4 months and organic traffic had even begun to decline - despite the business actively growing and investing in paid channels. The goal: assess the current contractor, find growth points, and grow 2-3x to become the market leader in auto service and car parts in Kyiv.

• Technical site audit and fixing errors that held back growth
• On-page optimization audit and rebuilding the semantic core with proper clustering
• Backlink quality review and removal of negative links
• Checking page relevance to queries and fixing HTML markup
• Optimizing the store's filter pages and 4,540 existing pages; added 2,631 new pages
• Writing content and refining meta data for target queries
• Safe, steady link growth and online reputation work (SERM)

The first changes appeared within 2 months of the initial fixes. In the first year organic traffic roughly doubled, and over 3 years it grew from 13,000 to 80,000+ visits per month (×6). Target keywords in the TOP 10 grew from 3,477 to 10,738 in the first year, and in the TOP 5 from 1,629 to 7,134. The site established itself among the niche leaders.

Technical base & semantics

Fixed indexing and HTML markup issues, rebuilt and clustered the semantic core around real demand.

Scaling the structure

Optimized store filters and thousands of existing pages, and added new landing pages for commercial queries.

Links & reputation

Safe, steady backlink growth and online reputation work (SERM) to build trust.