Novatik US - SEO launch of a roofing brand (USA)

The goal was to launch premium European metal-roofing brand Novatik in the highly competitive US market, primarily in Florida. We had to build organic traffic from scratch for commercial and geo-queries and start a flow of qualified leads.

• SEO optimization of commercial landing pages for product lines (Natura Classic, Natura Slate, modular tile)
• Local geo-SEO focused on the state of Florida
• Optimization and promotion of the interactive Metal Roof Calculator for lead generation
• Meta tags and Schema.org markup

In 2 months weekly organic sessions grew from 24 to 108 (+350%). TOP-10 keywords grew from 13 to 39, TOP-3 from 3 to 6. The query 'stone coated steel roofing florida' reached position 2. Conversion rose from 0.8% to 2.6%, with an estimated campaign ROI of 345%.

Roofing calculator optimization (CRO)

Promotion of the interactive Metal Roof Calculator: the query reached the TOP 10 and delivered a flow of qualified leads.

Local SEO for Florida

Content and meta tags for the state's geo-queries; 'stone coated steel roofing florida' - position 2.

Commercial landing pages

Detailed work on product-line pages for commercial traffic.