Dance school

New-art - SEO for a dance school

Taking a dance school to the regional top during the pandemic: a new SEO site and 10x organic traffic growth in a year.

×10 organic traffic

Key result

1 year

Duration

Ukraine

Region

Results in numbers

Organic traffic / mo

450

→

4500

Keywords in TOP 10

→

750

Organic traffic dynamics

[{"label":"Start","traffic":450},{"label":"5 mo","traffic":900},{"label":"8 mo","traffic":2500},{"label":"1 yr","traffic":4500}]

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The challenge

During the pandemic offline enrollment dropped sharply, and the dance school needed to quickly grow its online presence - become visible in Google's regional top and get leads from organic search.

What we did

Built an SEO strategy and collected a semantic core for the niche and region
Designed the SEO structure and built a new website following current best practices
Built landing pages for key dance directions
Added informational articles for info traffic
Launched safe link building

Results

The new site delivered position and traffic growth in its first month after launch. Organic traffic doubled in 5 months and grew 10x over the year - from 450 to 4,500 visits per month. The site established itself in Google's TOP 10 for over 750 queries.

Promotion strategy

New SEO site

Structure and site per SEO spec as the foundation for fast growth.

Semantics & landing pages

Core for dance directions and region, relevant landing pages.

Content & links

Info articles for traffic and safe link building.

About the project

Niche

Dance school

Region

Ukraine

Duration

1 year

Services

SEO strategy, new website per SEO spec, semantics, content, informational articles, link building

Сайт

https://new-art.com.ua/

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