Bigmishki - SEO for a plush-toy store

The client came with a landing page and a few pages and ~50 organic sessions per month. Besides paid advertising, they wanted organic traffic and to become a leader in Ukraine in their niche. The goal: Google TOP-5 and sales from organic search - all during martial law and reduced demand.

• Fixed all critical technical errors that held back growth
• Built a new website per an SEO spec following current best practices
• Created 32 new pages for core queries, wrote unique SEO texts and meta data
• Expanded the structure: filters by color, type and product name + GEO pages for cities
• Reworked product cards, tripled the number of landing pages
• Launched a blog for informational traffic; active link building underway

First results appeared within 2 months (233 visits), 433 at 4 months, 3,000 at 9-10 months (×60). The site reached the TOP 3. Keywords in the TOP 10 grew from 3 to 627. The result was achieved during the war and reduced demand.

New SEO-ready website

Fixing technical errors and building a website per an SEO spec as the foundation for growth.

Scaling the structure

Filters (color/type/name), GEO city pages, product-card work, 3x landing pages.

Content & links

A blog for informational traffic and safe link building to grow authority.